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COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Bonnie has enough money to either buy a used car or to pay for an international marketing class that will spend three weeks visiting companies in Europe. She needs the car to get to work and to class, but she is also planning on a career in international marketing, and the trip would allow her to start networking. She will incur _____ whether she buys the car or takes the class.
Selected Answer: [None Given]
Correct Answer: opportunity costs

Question 2 Multiple Choice 0 of 1 points
A kinked demand occurs when:
Selected Answer: [None Given]
Correct Answer: total revenue declines when a product’s price is increased or decreased in relation to the prevailing market level.

Question 3 Multiple Choice 0 of 1 points
Break-even analysis:
Selected Answer: [None Given]
Correct Answer: is calculated using per unit variable costs, the per unit price, and fixed costs

Question 4 Multiple Choice 0 of 1 points
With _____, the marketers figure; all costs for the product and then add the desired profit per unit.
Selected Answer: [None Given]
Correct Answer: cost-plus pricing

Question 5 Multiple Choice 0 of 1 points
Ted in California purchased a Weber gas grill and his brother Chuck in Wisconsin purchased the same grill. Both purchases were made through an Internet site, www.americasbest.com. Both brothers paid the same shipping charges because America’s Best uses:
Selected Answer: [None Given]
Correct Answer: uniform delivered pricing

Question 6 Multiple Choice 0 of 1 points
Which of the following would be an example of a variable cost for an amusement park?
Selected Answer: [None Given]
Correct Answer: rest room supplies

Question 7 Multiple Choice 0 of 1 points
When Joe’s Coffee Nook raised the price of latté, Joe noticed a substantial change in how many cups of latté he sold daily. When he reduced the price of a cup of latte, his sales of latté increased. From this information, you can assume the demand for cups of latté is:
Selected Answer: [None Given]
Correct Answer: elastic

Question 8 Multiple Choice 0 of 1 points
Monica makes seasoning mixes that she sells at craft fairs. She knows her variable costs, but she needs to calculate her fixed costs per jar produced. Monica will need to calculate her:
Selected Answer: [None Given]
Correct Answer: average fixed cost

Question 9 Multiple Choice 0 of 1 points
When demand is ______, increases in price result in increases in total revenues while decreases in price result in decreases in total revenue.
Selected Answer: [None Given]
Correct Answer: inelastic

Question 10 Multiple Choice 0 of 1 points
Amerfit Nutrition is a leading manufacturer of nutritional supplements. When setting prices, the company decided to institute a pricing strategy that would support a five percent increase in sales over the next three years. What type of pricing objective does Amerfit Nutrition have?
Selected Answer: [None Given]
Correct Answer: sales or market share

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
A&D Industries makes dog beds stuffed with cedar shavings. Each bed costs $3 to make and will be sold to a distributor for $5 each. Its total fixed cost is $12,500. Calculate A&D’s break-even point in dollars.
Selected Answer: [None Given]
Correct Answer: $31,250

Question 2 Multiple Choice 0 of 1 points
Everyone has seen commercials in which consumers are told that a particular retailer is determined to offer the lowest price and if a lower price can be found, the retailer will match it. Which external influence on pricing is most evident in this type of advertising?
Selected Answer: [None Given]
Correct Answer: the competition

Question 3 Multiple Choice 0 of 1 points
For a company that manufactures plastic signs, the printing press used to make the signs, its manager’s salary, and its utilities are all examples of:
Selected Answer: [None Given]
Correct Answer: fixed costs

Question 4 Multiple Choice 0 of 1 points
The average price Xerox charged when it introduced the first stand-alone fax machine was $12,700. This premium price was a way for Xerox to recoup some of the research and development costs that went into producing this machine. Xerox used:
Selected Answer: [None Given]
Correct Answer: a skimming price

Question 5 Multiple Choice 0 of 1 points
A firm is using _____ when it charges a high, premium price for a new product with the intention of reducing the price in the future.
Selected Answer: [None Given]
Correct Answer: a skimming price

Question 6 Multiple Choice 0 of 1 points
According to the textbook, which of the elements of the marketing mix is probably the least understood and least appreciated?
Selected Answer: [None Given]
Correct Answer: pricing

Question 7 Multiple Choice 0 of 1 points
A firm is using a _____ strategy when it introduces a product at a very low price to encourage rapid product adoption.
Selected Answer: [None Given]
Correct Answer: penetration pricing

Question 8 Multiple Choice 0 of 1 points
Marvin wants to buy a new rifle. He saw just the one he wanted advertised in the newspaper at a very low price. When he went to buy the gun, the store salesperson told Marvin the sale gun was inferior and would not sell it to him. Then the salesperson proceeded to convince Marvin to buy a rifle that cost much more money than he had intended to spend. Marvin has been victimized by:
Selected Answer: [None Given]
Correct Answer: a bait-and-switch scheme

Question 9 Multiple Choice 0 of 1 points
When Radius Corporation introduced its unique, oval-headed toothbrush made of black neoprene that looks like a scuba-diving accessory, Radius priced the toothbrush at $9.95 at a time when regular toothbrushes were selling for $2. Radius wanted to recoup its investment in developing this toothbrush by using:
Selected Answer: [None Given]
Correct Answer: a skimming price

Question 10 Multiple Choice 0 of 1 points
The demand curve:
Selected Answer: [None Given]
Correct Answer: shows the relationship between product demand and product price

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 5 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
The price elasticity of demand is calculated by:
Selected Answer: [None Given]
Correct Answer: dividing percentage change in quantity demanded by percentage change in price

Question 2 Multiple Choice 0 of 1 points
A consumer product list price is also referred to as a(n):
Selected Answer: [None Given]
Correct Answer: suggested retail price

Question 3 Multiple Choice 0 of 1 points
The Chef’s Fork is a just like all other barbecue grilling forks except it has a meat thermometer in its handle, which allows a cook to make sure the meat being grilled is done to perfection. The Chef’s Fork is in the introductory stage of its product life cycle. Most people are unaware of the product, but those who are aware are eager buyers. The fork’s manufacturer is selling the fork for $45 while an ordinary meat fork and thermometer can be purchased for less than $20. From this information, it is obvious the manufacturer of the Chef’s Fork is using:
Selected Answer: [None Given]
Correct Answer: a skimming price

Question 4 Multiple Choice 0 of 1 points
A _____ allows marketers to identify how many units of a product will have to sell at a given price to be profitable.
Selected Answer: [None Given]
Correct Answer: break-even analysis

Question 5 Multiple Choice 0 of 1 points
Go Green Power Company provides “green power,” an alternative electrical power source made from biomass (clearing debris, stumps, leaves, and grass clippings). Each of its plants is designed to produce enough electricity to power 2,500 homes. Which environmental condition will influence the pricing of this electricity?
Selected Answer: [None Given]
Correct Answer: all of the above

Question 6 Multiple Choice 0 of 1 points
With _____, the marketers figure; all costs for the product and then add the desired profit per unit.
Selected Answer: [None Given]
Correct Answer: cost-plus pricing

Question 7 Multiple Choice 0 of 1 points
To estimate what demand is likely to be at different prices for new or existing products, marketers can use:
Selected Answer: [None Given]
Correct Answer: laboratory studies

Question 8 Multiple Choice 0 of 1 points
In an oligopoly situation, where the demand curve for the product is kinked, what is the best strategy to increase profits?
Selected Answer: [None Given]
Correct Answer: Maintain price and reduce costs.

Question 9 Multiple Choice 0 of 1 points
Ann Harris Enterprises designs one-of-a-kind greeting cards. No two are exactly alike. Each card costs $.75 to create, and she sells her cards to a retail gift shop for $1.50. Her total fixed costs are $5,100. Calculate her break-even point.
Selected Answer: [None Given]
Correct Answer: 6,800 greeting cards

Question 10 Multiple Choice 0 of 1 points
Monica makes seasoning mixes that she sells at craft fairs. Which of the following statements accurately describes her costs?
Selected Answer: [None Given]
Correct Answer: Her average fixed cost is based on how many mixes she makes.

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 7 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Marvin wants to buy a new rifle. He saw just the one he wanted advertised in the newspaper at a very low price. When he went to buy the gun, the store salesperson told Marvin the sale gun was inferior and would not sell it to him. Then the salesperson proceeded to convince Marvin to buy a rifle that cost much more money than he had intended to spend. Marvin has been victimized by:
Selected Answer: [None Given]
Correct Answer: a bait-and-switch scheme

Question 2 Multiple Choice 0 of 1 points
Many people rely on the prescription drug Lipitor to control their cholesterol. An increase in the price of the drug would have little effect on the quantity demanded because there are no substitutes for the drug, and because people who are taking it have no choice but to continue taking it if they wish to stay healthy. The demand for Lipitor is:
Selected Answer: [None Given]
Correct Answer: inelastic

Question 3 Multiple Choice 0 of 1 points
The average price Xerox charged when it introduced the first stand-alone fax machine was $12,700. This premium price was a way for Xerox to recoup some of the research and development costs that went into producing this machine. Xerox used:
Selected Answer: [None Given]
Correct Answer: a skimming price

Question 4 Multiple Choice 0 of 1 points
Why do marketers consider prestige products to be an exception to the law of demand?
Selected Answer: [None Given]
Correct Answer: because increasing the price of prestige products can make them seem more desirable

Question 5 Multiple Choice 0 of 1 points
The most common cost-based approach to pricing is:
Selected Answer: [None Given]
Correct Answer: cost-plus pricing

Question 6 Multiple Choice 0 of 1 points
The break-even point is the point at which:
Selected Answer: [None Given]
Correct Answer: the total revenue and total costs lines intersect

Question 7 Multiple Choice 0 of 1 points
Will Rogers, the famous American humorist was quoted as saying, “What this country needs is a good five cent cigar.” This suggests an opportunity for _________.
Selected Answer: [None Given]
Correct Answer: Target costing

Question 8 Multiple Choice 0 of 1 points
Which of the following is NOT a type of pricing objective?
Selected Answer: [None Given]
Correct Answer: break-even

Question 9 Multiple Choice 0 of 1 points
The package for new Ultra Strength Ben Gay pain relieving cream promoted a limited time price reduction. The manufacturer of Ben Gay used:
Selected Answer: [None Given]
Correct Answer: trial pricing

Question 10 Multiple Choice 0 of 1 points
The developer of the Bent Creek subdivision charges homeowners a $500 annual fee to be eligible to use its pool, tennis courts, golf course, and other amenities. In addition, the homeowners are charged fees ranging from $1 to $10 every time they make use of one of these amenities. The developer is using:
Selected Answer: [None Given]
Correct Answer: two-part pricing

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 7 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
The package for new Ultra Strength Ben Gay pain relieving cream promoted a limited time price reduction. The manufacturer of Ben Gay used:
Selected Answer: [None Given]
Correct Answer: trial pricing

Question 2 Multiple Choice 0 of 1 points
Marvin wants to buy a new rifle. He saw just the one he wanted advertised in the newspaper at a very low price. When he went to buy the gun, the store salesperson told Marvin the sale gun was inferior and would not sell it to him. Then the salesperson proceeded to convince Marvin to buy a rifle that cost much more money than he had intended to spend. Marvin has been victimized by:
Selected Answer: [None Given]
Correct Answer: a bait-and-switch scheme

Question 3 Multiple Choice 0 of 1 points
Which of the following would be an example of a fixed cost for an amusement park?
Selected Answer: [None Given]
Correct Answer: liability insurance

Question 4 Multiple Choice 0 of 1 points
Manufacturers of _____ would be most likely to use freight absorption pricing?
Selected Answer: [None Given]
Correct Answer: laptop computers

Question 5 Multiple Choice 0 of 1 points
Marketers like to use penetration pricing for new products to:
Selected Answer: [None Given]
Correct Answer: discourage competition from entering the market

Question 6 Multiple Choice 0 of 1 points
A _____ allows marketers to identify how many units of a product will have to sell at a given price to be profitable.
Selected Answer: [None Given]
Correct Answer: break-even analysis

Question 7 Multiple Choice 0 of 1 points
Concerns about how the genetics of vegetables are being manipulated by growers has led to increased demand for organic, naturally-grown vegetables and an accompanying price increase for these products. Which external influence on pricing is most evident in this strategy?
Selected Answer: [None Given]
Correct Answer: consumer trends

Question 8 Multiple Choice 0 of 1 points
_____ is a pricing tactic a firm uses when it has two products that work only when used together. The firm sells one item at a very low price and then makes its profit on the second high-margin item.
Selected Answer: [None Given]
Correct Answer: Captive pricing

Question 9 Multiple Choice 0 of 1 points
_____ is the value customers give up or exchange to obtain a desired product.
Selected Answer: [None Given]
Correct Answer: Price

Question 10 Multiple Choice 0 of 1 points
Everyone has seen commercials in which consumers are told that a particular retailer is determined to offer the lowest price and if a lower price can be found, the retailer will match it. Which external influence on pricing is most evident in this type of advertising?
Selected Answer: [None Given]
Correct Answer: the competition

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 4 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
A business that uses price lining is:
Selected Answer: [None Given]
Correct Answer: using price points to determine its pricing strategy

Question 2 Multiple Choice 0 of 1 points
For a skimming price to be successful,:
Selected Answer: [None Given]
Correct Answer: there should be little chance that competitors can get into the market quickly

Question 3 Multiple Choice 0 of 1 points
The demand curve:
Selected Answer: [None Given]
Correct Answer: shows the relationship between product demand and product price

Question 4 Multiple Choice 0 of 1 points
A firm is using _____ when it charges a high, premium price for a new product with the intention of reducing the price in the future.
Selected Answer: [None Given]
Correct Answer: a skimming price

Question 5 Multiple Choice 0 of 1 points
Anderson Industries makes weather-proof covers for barbecue grills. Each cover costs $7.00 to produce and is sold to distributors for $15. The company’s fixed costs are $170,000. How many grill covers must it sell to reach a target profit of $30,000?
Selected Answer: [None Given]
Correct Answer: 25,000 covers

Question 6 Multiple Choice 0 of 1 points
Bayer AG agreed to pay $46 million as part of a law settlement for conspiring with Archer-Daniels-Midland (ADM) to keep prices of citric acid at a certain level. These two international companies were guilty of:
Selected Answer: [None Given]
Correct Answer: horizontal price fixing

Question 7 Multiple Choice 0 of 1 points
The price elasticity of demand is calculated by:
Selected Answer: [None Given]
Correct Answer: dividing percentage change in quantity demanded by percentage change in price

Question 8 Multiple Choice 0 of 1 points
_____ means the selling price is based on an estimate of volume or quantity a firm can sell in different markets at different prices.
Selected Answer: [None Given]
Correct Answer: Demand-based pricing

Question 9 Multiple Choice 0 of 1 points
Marketers like to use penetration pricing for new products to:
Selected Answer: [None Given]
Correct Answer: discourage competition from entering the market

Question 10 Multiple Choice 0 of 1 points
A consumer product list price is also referred to as a(n):
Selected Answer: [None Given]
Correct Answer: suggested retail price

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
The package for new Ultra Strength Ben Gay pain relieving cream promoted a limited time price reduction. The manufacturer of Ben Gay used:
Selected Answer: [None Given]
Correct Answer: trial pricing

Question 2 Multiple Choice 0 of 1 points
When demand is inelastic,:
Selected Answer: [None Given]
Correct Answer: price and revenue change in the same direction

Question 3 Multiple Choice 0 of 1 points
After looking at the ads in her Sunday paper, Ruby decided to visit a local nursery and buy potting soil at $1.99 a bag. The regular price is $4.99 a bag. While Ruby was there she also purchased three bushes, six flowering plants, and a bird bath. You can infer from this information that the nursery used the bags of potting soil as:
Selected Answer: [None Given]
Correct Answer: loss leaders

Question 4 Multiple Choice 0 of 1 points
Which of the following is NOT a type of pricing objective?
Selected Answer: [None Given]
Correct Answer: break-even

Question 5 Multiple Choice 0 of 1 points
When operated at capacity, a company that markets silk-screened t-shirts can produce 75,000 shirts a year. Its variable and fixed costs are covered if each shirt is sold for $10. One year, the company found it could only sell 60,000 shirts at $10. To remain at full-production capacity, it decided to sell an additional 15,000 shirts for $8. What pricing method did the silk-screener use?
Selected Answer: [None Given]
Correct Answer: price-floor pricing

Question 6 Multiple Choice 0 of 1 points
Which of the following would be an example of a variable cost for an amusement park?
Selected Answer: [None Given]
Correct Answer: rest room supplies

Question 7 Multiple Choice 0 of 1 points
Which of the following would be an example of a fixed cost for an amusement park?
Selected Answer: [None Given]
Correct Answer: liability insurance

Question 8 Multiple Choice 0 of 1 points
According to the textbook, which of the elements of the marketing mix is probably the least understood and least appreciated?
Selected Answer: [None Given]
Correct Answer: pricing

Question 9 Multiple Choice 0 of 1 points
To determine the break-even point, a firm needs first to:
Selected Answer: [None Given]
Correct Answer: calculate the contribution per unit to fixed costs

Question 10 Multiple Choice 0 of 1 points
When George ordered a DVD player and a set of surround-sound speakers on the Internet, he really felt like he had got a bargain because the seller did not charge him any shipping costs. The Web site where George made his purchase most likely used _____ and included the shipping costs in the base price.
Selected Answer: [None Given]
Correct Answer: freight absorption pricing

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7

Review Assessment: Practice test 7

Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
The most common cost-based approach to pricing is:
Selected Answer: [None Given]
Correct Answer: cost-plus pricing

Question 2 Multiple Choice 0 of 1 points
_____ are the per-unit costs of production that will fluctuate depending on how many units or individual products a firm produces.
Selected Answer: [None Given]
Correct Answer: Variable costs

Question 3 Multiple Choice 0 of 1 points
When demand is ______, increases in price result in increases in total revenues while decreases in price result in decreases in total revenue.
Selected Answer: [None Given]
Correct Answer: inelastic

Question 4 Multiple Choice 0 of 1 points
Profit is maximized at the point at which:
Selected Answer: [None Given]
Correct Answer: marginal cost equals marginal revenue

Question 5 Multiple Choice 0 of 1 points
When demand is inelastic,:
Selected Answer: [None Given]
Correct Answer: price and revenue change in the same direction

Question 6 Multiple Choice 0 of 1 points
Which of the following is a type of pricing objective?
Selected Answer: [None Given]
Correct Answer: sales or market share

Question 7 Multiple Choice 0 of 1 points
Amerfit Nutrition is a leading manufacturer of nutritional supplements. When setting prices, the company decided to institute a pricing strategy that would support a five percent increase in sales over the next three years. What type of pricing objective does Amerfit Nutrition have?
Selected Answer: [None Given]
Correct Answer: sales or market share

Question 8 Multiple Choice 0 of 1 points
Manufacturers of _____ would be most likely to use freight absorption pricing?
Selected Answer: [None Given]
Correct Answer: laptop computers

Question 9 Multiple Choice 0 of 1 points
Have you ever stayed in a resort hotel and tried to buy a soda from one of its vending machines? If you have, you were probably surprised when you had to deposit $1.50 or more to buy one can of soda since you are probably used to paying less. The lower price at which you expect to buy soda is called your:
Selected Answer: [None Given]
Correct Answer: internal reference price

Question 10 Multiple Choice 0 of 1 points
Movie theaters typically have different ticket prices for children, adults, and senior citizens. This is a legal form of:
Selected Answer: [None Given]
Correct Answer: price discrimination

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Posted Wed May 24 2006 02:17 AM
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COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > MINI TESTS > REVIEW ASSESSMENT: MINI TEST 13

Review Assessment: Mini test 13

Name: Mini test 13
Status : Completed
Score: 10 out of 10 points
Time Elapsed: 0 hours, 6 minutes, and 53 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 1 of 1 points
U.S. marketing campaigns that stress the desirability of “Made in America” products are more likely to appeal to _____ consumers.
Selected Answer: ethnocentric
Correct Answer: ethnocentric

Question 2 Multiple Choice 1 of 1 points
When Johnnie Walker entered the European market, its manufacturer wanted an ad that was uniquely European. Its ad agency came up with an ad showed a man running with the bulls at Pamplona (an annual event in Spain) and then celebrating his narrow escape from death by drinking a glass of Johnnie Walker. The ad was a total failure in Germany because the Germans consider such activities stupid and reckless while the Spanish see them as brave and daring. The Johnnie Walker ad would have been more successful if its creators had better understood:
Selected Answer: national character
Correct Answer: national character

Question 3 Multiple Choice 1 of 1 points
The maker of Jell-O gelatin tried to offer the same product in England that is offered in the United States but failed because British consumers do not buy their gelatin in a powder format. To sell in England, the gelatin manufacturer had to use a _____ strategy.
Selected Answer: product adaptation
Correct Answer: product adaptation

Question 4 Multiple Choice 1 of 1 points
Some countries outlaw _____, a practice in which a company prices its products lower than they are priced at home.
Selected Answer: dumping
Correct Answer: dumping

Question 5 Multiple Choice 1 of 1 points
In some situations, internal pressures prompt governments to take over the operations of foreign companies doing business within their national borders. This process is called _____ when the domestic government reimburses a foreign company for its assets after the takeover.
Selected Answer: nationalization
Correct Answer: nationalization

Question 6 Multiple Choice 1 of 1 points
Which of the following products would be the WORST candidate for distribution over the internet?
Selected Answer: Autographed baseballs.
Correct Answer: Autographed baseballs.

Question 7 Multiple Choice 1 of 1 points
In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the computer-mediated characteristic?
Selected Answer: The computer allows a customer to consider a larger number of options while going through the purchase process.
Correct Answer: The computer allows a customer to consider a larger number of options while going through the purchase process.

Question 8 Multiple Choice 1 of 1 points
Kyrgyzstan is a past member of the Soviet Union. It is a small, poor, mountainous country with a predominantly agricultural economy. Cotton, wool, and meat are the main agricultural products and exports. Fifty-one percent of the population live in poverty. Kyrgyzstan is an example of a(n):
Selected Answer: less developed country (LDC)
Correct Answer: less developed country (LDC)

Question 9 Multiple Choice 1 of 1 points
In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the internet culture characteristic?
Selected Answer: There is an expectation that customers will find something of value for free when they visit your website.
Correct Answer: There is an expectation that customers will find something of value for free when they visit your website.

Question 10 Multiple Choice 1 of 1 points
According to your instructor, what will be the critical event that will take us into phase three (innovative uses) of the diffusion of internet technology?
Selected Answer: When the younger generation, who never knew a world without the internet, enter the workforce.
Correct Answer: When the younger generation, who never knew a world without the internet, enter the workforce.

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > MINI TESTS > REVIEW ASSESSMENT: MINI TEST 13

Review Assessment: Mini test 13

Name: Mini test 13
Status : Completed
Score: 6 out of 10 points
Time Elapsed: 0 hours, 9 minutes, and 23 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 1 of 1 points
Krispy Kreme Doughnuts is a popular doughnut chain. When it opened Krispy Kreme outlets in Canada, it used the same marketing mix that has proven successful in the United States where the company began. Krispy Kreme has chosen a to use _____ in its global marketing strategy.
Selected Answer: standardization
Correct Answer: standardization

Question 2 Multiple Choice 1 of 1 points
Expropriation occurs when:
Selected Answer: a government takes over foreign operations and provides the seized operation with no reimbursements
Correct Answer: a government takes over foreign operations and provides the seized operation with no reimbursements

Question 3 Multiple Choice 1 of 1 points
According to your instructor, which of these technologies do you have to understand to succeed in marketing today?
Selected Answer: WWW (World wide web)
Correct Answer: WWW (World wide web)

Question 4 Multiple Choice 1 of 1 points
Why did your instructor make such a big deal about the opportunity that the internet represents?
Selected Answer: Because the practice of marketing is driven by technological change and the internet is rapidly changing.
Correct Answer: Because the practice of marketing is driven by technological change and the internet is rapidly changing.

Question 5 Multiple Choice 0 of 1 points
Kyrgyzstan is a past member of the Soviet Union. It is a small, poor, mountainous country with a predominantly agricultural economy. Cotton, wool, and meat are the main agricultural products and exports. Fifty-one percent of the population live in poverty. Kyrgyzstan is an example of a(n):
Selected Answer: developed country
Correct Answer: less developed country (LDC)

Question 6 Multiple Choice 0 of 1 points
In many cultures, the act of adultery is a(n) _____, and a person found guilty of adultery can be either ostracized or in some cases executed.
Selected Answer: accultural edict
Correct Answer: more

Question 7 Multiple Choice 1 of 1 points
In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the global presence characteristic?
Selected Answer: The World Wide Web has no geographic boundaries.
Correct Answer: The World Wide Web has no geographic boundaries.

Question 8 Multiple Choice 0 of 1 points
In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the internet culture characteristic?
Selected Answer: Customers will not pay for content on the web.
Correct Answer: Customers are reluctant to pay for content available on the web.

Question 9 Multiple Choice 0 of 1 points
Which of the following products would be the WORST candidate for distribution over the internet?
Selected Answer: Software.
Correct Answer: Autographed baseballs.

Question 10 Multiple Choice 1 of 1 points
The Japanese who give currency as gifts will typically wash the money before making the presentation. This is a(n) _____ with a nation of people who place high importance on cleanliness.
Selected Answer: convention
Correct Answer: convention

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 1

Review Assessment: Practice Test 1

Name: Practice Test 1
Status : Completed
Score: 8 out of 10 points
Time Elapsed: 0 hours, 3 minutes, and 48 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 1 of 1 points
The impact of game shows like Who Wants to Be a Millionaire and The Weakest Link on society reflect how _____ can influence what we consume.
Selected Answer: popular culture
Correct Answer: popular culture

Question 2 Multiple Choice 1 of 1 points
Companies that have a _____ orientation tend to be more successful at making one-time sales than they are at building repeat business.
Selected Answer: selling
Correct Answer: selling

Question 3 Multiple Choice 1 of 1 points
Why is it important to understand consumer behavior?
Selected Answer: Because purchasing is problem solving and understanding how people solve problems will help us in our lives.
Correct Answer: Because purchasing is problem solving and understanding how people solve problems will help us in our lives.

Question 4 Multiple Choice 1 of 1 points
The mother didn’t want to have a climbing wall as a permanent feature in her backyard, but it was certainly convenient to rent one from the company that catered her twelve-year-old son’s birthday party. The catering company created both _____ utility when it rented her the climbing wall.
Selected Answer: place and possession
Correct Answer: place and possession

Question 5 Multiple Choice 1 of 1 points
It appeared to the middle school teacher that she could never obtain the art supplies, craft materials, and science experiments she wanted to use with her class. Then she discovered a retail store called The Schoolbox, which allowed her to use and enjoy all the school-related supplies she wanted. The Schoolbox created _____ utility.
Selected Answer: possession
Correct Answer: possession

Question 6 Multiple Choice 1 of 1 points
According to your instructor, what is the difference between marketing and sales
Selected Answer: Sales focuses on creating transactions, marketing focuses on making it possible for transactions to happen.
Correct Answer: Sales focuses on creating transactions, marketing focuses on making it possible for transactions to happen.

Question 7 Multiple Choice 0 of 1 points
Mike likes to bicycle ride and believes in drinking plenty of water while he is riding. Unlike his friends he believes he should not pay more than five dollars for a hydration system because he does not want to have to be concerned if it gets broken or lost. Mike uses this rule of _______________ when buying his hydration system (a water bottle that attaches to his bike).
Selected Answer: buying plan
Correct Answer: heuristic

Question 8 Multiple Choice 0 of 1 points
It wasn’t until three days before Christmas that Josh found the perfect gift for his girlfriend. He ordered the gift from a catalog retailer, and the gift arrived safely at Josh’s apartment on Christmas Eve. The catalog retailer created _____ utility.
Selected Answer: possession
Correct Answer: place

Question 9 Multiple Choice 1 of 1 points
Which of the following is an example of a not-for-profit organization that would use marketing principles?
Selected Answer: all of the above
Correct Answer: all of the above

Question 10 Multiple Choice 1 of 1 points
Why do marketers sometimes use intrusive ads, such as interrupting a television program in order to promote a product you’ve never heard of?
Selected Answer: In order to increase the chances that the product is in your “awareness” set if you recognize a need for the product in the future.
Correct Answer: In order to increase the chances that the product is in your “awareness” set if you recognize a need for the product in the future.

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 2

Review Assessment: Practice test 2

Name: Practice test 2
Status : Completed
Score: 3 out of 10 points
Time Elapsed: 0 hours, 4 minutes, and 8 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 1 of 1 points
eBags is a Denver-based manufacturer of luggage, handbags, backpacks, and duffel bags. While much of the company’s business is done over the Internet, it discovered it was missing many sales to customers who prefer to deal with an individual operator. Instead of hiring its own telephone agents to work weekends, off-hours, and peak-call periods, eBags hired Finali Corp, a teleservices company, to take all of its phone orders from customers and to answer commonly asked customer questions. eBags used:
Selected Answer: outsourcing
Correct Answer: outsourcing

Question 2 Multiple Choice 1 of 1 points
After a patient of Dr. Brown told the dentist he needed to buy a machine that would sterilize his dental tools without using any water, which tends to cause the tools to rust or corrode over time, the dentist, who runs a solo practice in a small rural town, located some articles on the chemical sterilizer and read about how the machine works. After gathering more information and talking to salespeople, Dr. Brown placed his order for the machine. In terms of the buying center, Dr. Brown had the role of:
Selected Answer: decider
Correct Answer: decider

Question 3 Multiple Choice 0 of 1 points
A person’s attitude has three components. They are:
Selected Answer: psychological, physiological, and situational
Correct Answer: affect, cognition, and behavior

Question 4 Multiple Choice 1 of 1 points
Most newspapers such as the “New York Times” and the “Memphis Commercial-Appeal” rely on _____ and use several different suppliers to provide the tons of paper that they use annually.
Selected Answer: multiple sourcing
Correct Answer: multiple sourcing

Question 5 Multiple Choice 0 of 1 points
Worthington Farm raises chickens. For years, it has used wooden coops for hauling its poultry to market. The owner of the farm needs to buy some replacement coops and is considering buying plastic coops, which are slightly more expensive than wooden ones but much easier to clean after use. This purchase of coops is an example of a:
Selected Answer: utility buy
Correct Answer: modified rebuy

Question 6 Multiple Choice 0 of 1 points
When the city of New Orleans decided to build a $110 million stadium to hold 19,000 people, it was a difficult decision because New Orleans already had the Superdome. City planners convinced the people of New Orleans that the older 70,000-seat Superdome was too large for most touring shows and better suited for sporting events. In terms of the buy class framework, the decision to build an arena for touring shows featuring big name stars was a:
Selected Answer: [None Given]
Correct Answer: new-task buy

Question 7 Multiple Choice 0 of 1 points
Professional buyers are responsible for:
Selected Answer: [None Given]
Correct Answer: all of the above

Question 8 Multiple Choice 0 of 1 points
_______________ is the process by which people select, organize, and interpret information from the outside world.
Selected Answer: [None Given]
Correct Answer: Perception

Question 9 Multiple Choice 0 of 1 points
The ad for the San Francisco State University MBA program said, “Reach your full potential in the business world with an Executive MBA from SFSU.” The program indicates that it satisfies which of Maslow’s needs?
Selected Answer: [None Given]
Correct Answer: self-actualization needs

Question 10 Multiple Choice 0 of 1 points
Connors Bros., a Maritime seafood products manufacturer, hopes to attract Ontario consumers for its Brunswick sardines through a campaign pushing the small fish as a positive food choice. In the campaign, Conner encouraged consumers to buy more sardines. If consumers purchased more sardines, then supermarkets would stock more sardines, thus creating _____ for the small fish.
Selected Answer: [None Given]
Correct Answer: derived demand

COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 2

Review Assessment: Practice test 2

Name: Practice test 2
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 5 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
According to the instructor, why is the business market so much larger than the consumer market.
Selected Answer: [None Given]
Correct Answer: Because each consumer purchase may represent several intermediary business to business transactions.

Question 2 Multiple Choice 0 of 1 points
Juana looked at her September issue of “Rosie” magazine and did not see anything of interest. After her mother was diagnosed with bipolar disorder, she found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem. The fact the boring issue became quite interesting is due to:
Selected Answer: [None Given]
Correct Answer: selective perception

Question 3 Multiple Choice 0 of 1 points
When a dentist’s office manager orders latex gloves, disposable masks, file folders, and complementary toothbrushes to give to patients, he or she is most likely making a:
Selected Answer: [None Given]
Correct Answer: straight rebuy

Question 4 Multiple Choice 0 of 1 points
The group of people in the organization who participate in the purchase decision-making process is referred to as the:
Selected Answer: [None Given]
Correct Answer: buying center

Question 5 Multiple Choice 0 of 1 points
Learning is:
Selected Answer: [None Given]
Correct Answer: a change in behavior caused by information or experience

Question 6 Multiple Choice 0 of 1 points
A reference group:
Selected Answer: [None Given]
Correct Answer: is a set of people a consumer wants to please or imitate

Question 7 Multiple Choice 0 of 1 points
In terms of organizational markets, Ford Motor Company, Anheuser-Busch, and Kraft are all examples of:
Selected Answer: [None Given]
Correct Answer: producers

Question 8 Multiple Choice 0 of 1 points
_______________ is at work when a person changes as a reaction to real or imagined group pressure.
Selected Answer: [None Given]
Correct Answer: Conformity

Question 9 Multiple Choice 0 of 1 points
When the city of New Orleans decided to build a $110 million stadium to hold 19,000 people, it was a difficult decision because New Orleans already had the Superdome. City planners convinced the people of New Orleans that the older 70,000-seat Superdome was too large for most touring shows and better suited for sporting events. In terms of the buy class framework, the decision to build an arena for touring shows featuring big name stars was a:
Selected Answer: [None Given]
Correct Answer: new-task buy

Question 10 Multiple Choice 0 of 1 points
It’s Just Lunch is a dating service for busy professionals that brings two people together in a low-pressure lunch setting and gives them a ch

Original thread: https://lowcaliber.com/eve/forums/a/tpc/f/861101709/m/8411050681

[SHADY]

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 8
End navigation links
Review Assessment: Practice test 8
Name: Practice test 8
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text In terms of the communication model, _____ is the process whereby a receiver assigns meaning to a message.
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct decoding

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text Xiomey was shopping in the mall when a researcher approached her and asked if she had ever seen ads for Serta, Beautyrest, or Select Comfort mattresses. This question would be most likely part of which type of posttesting?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct aided recall

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text For which of the following products will frequency be more important than reach?
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a handheld computer with DSL capabilities

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text The primary objective of a promotion that compares the speed with which Maalox soothes an upset stomach with Tums and Pepcid antacids is to:
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct persuade consumers to choose one product over another

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Toward the end of the fiscal year, the owner of a small company that manufactures packaging material came back from lunch concerned because he had learned that a business targeted to the same customers as his was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, “I want to budget $150,000 for next year’s promotion.” Which method of promotional budgeting did the owner want to use?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct competitive-parity method

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Why is it important to understand the AIDA model for persuasive communication?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct In order to have an effective persuasive message, you must address all four stages

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Institutional advertising:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct promotes the activities or point of view of a company

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine, it is using which element of the promotion mix?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct advertising

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text The background for the Benadryl allergy medication ad shows green grass and lovely flowers. The headline states “Benadryl is 54 percent more effective than the leading prescription.” At the bottom of the ad in small print is an explanation of how these results of the effectiveness of Benadryl were determined. The ad also contains a package of Benadryl so consumers can easily recognize it at the store. The page next to the ad contains an article on a woman who gave birth only five days after learning she was pregnant. In terms of the communication model, the:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct article on the opposite page is an example of noise

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text What is the relationship between the richness of an information channel and the ability to stimulate emotions?
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct In order to stimulate emotions with advertising, you need an information rich medium such as television.

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 8
End navigation links
Review Assessment: Practice test 8
Name: Practice test 8
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 13 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Which of these demand curve effects is a desireble outcome of promotions?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct All of the above

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text The _____ is the focus for companies adopting the integrated marketing communications (IMC) perspective.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct customer

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text An ad for Ford did not advertise any cars, but instead explained the meaning of the company’s slogan, “no boundaries.” This ad is an example of:
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct institutional advertising

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text A 40-year-old woman and a 15-year-old boy would decode the ad for Maybelline age minimizing makeup differently because:
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the subject of the message is not personally relevant to both

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text In terms of the communication model, _____ is the process whereby a receiver assigns meaning to a message.
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct decoding

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Cosmetics that do not need to be touched up during the day but are able to last from morning until late at night is a product that is in the growth stage of its product life cycle. Therefore, the promotion mix for such products:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct shows an increase in the use of advertising

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text A 50-cents-off coupon for a box of Total cereal is an example of which element of the promotion mix?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct sales promotion

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text The background for the Benadryl allergy medication ad shows green grass and lovely flowers. The headline states “Benadryl is 54 percent more effective than the leading prescription.” At the bottom of the ad in small print is an explanation of how these results of the effectiveness of Benadryl were determined. The ad also contains a package of Benadryl so consumers can easily recognize it at the store. In terms of the communication model, the message for this ad includes:
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct all of the above

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text The primary objective of a promotion that compares the speed with which Maalox soothes an upset stomach with Tums and Pepcid antacids is to:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct persuade consumers to choose one product over another

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text The central idea of an ad is expressed in its:
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct advertising appeal

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 7
End navigation links
Review Assessment: Practice test 7
Name: Practice test 7
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 10 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Flour, sugar, yeast, salt, and plastic bags are all examples of _____ for a company that bakes and sells loaves of bread.
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct variable costs

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text Government _____ to domestic industries, either in the form of an outright payment or as tax relief, allow some firms to sell their products at prices often below production prices.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct price subsidies

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text In some states, unfair trade practices acts:
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct ban the use of loss leader pricing

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text With _____, a new product carries a low price for a limited period of time to attract customers.
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct trial pricing

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Bayer AG agreed to pay $46 million as part of a law settlement for conspiring with Archer-Daniels-Midland (ADM) to keep prices of citric acid at a certain level. These two international companies were guilty of:
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct price fixing

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Anderson Industries makes weather-proof covers for barbecue grills. Each cover costs $7.00 to produce and is sold to distributors for $15. The company’s total fixed costs are $170,000. Calculate Anderson’s break-even point in units.
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct 21,250 covers

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Will Rogers, the famous American humorist was quoted as saying, “What this country needs is a good five cent cigar.” This suggests an opportunity for _________.
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Target costing

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Everyone has seen commercials in which consumers are told that a particular retailer is determined to offer the lowest price and if a lower price can be found, the retailer will match it. Which external influence on pricing is most evident in this type of advertising?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the competition

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Marketers like to use penetration pricing for new products to:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct discourage competition from entering the market

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text _____ is the value customers give up or exchange to obtain a desired product.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Price

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 8
End navigation links
Review Assessment: Practice test 8
Name: Practice test 8
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 11 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Why is it important to understand the AIDA model for persuasive communication?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct In order to have an effective persuasive message, you must address all four stages

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text Ads for Allegra allergy relief medication show people looking miserable and asks is their misery due to the event they are participating in or to pain and congestion from allergies. After a dose of Allegra, the same person is shown able to enjoy participating in life due to the relief provided by Allegra. What attention-getting device is being used in the Allegra ads?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct slice-of-life

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text _____ is a problem-solving process for getting an advertising message to a specific target audience in the most effective fashion - based on the objective of the promotion and the advertising budget.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Media planning

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text The television ad for Hanes underwear was broadcast between programs on ABC. The ad showed Michael Jordan and a group of young men trying not to look at Jordan in a locker room situation. The ad indicates these men want to wear the same kind of underwear Jordan does. In terms of the communication model, the medium of this ad is:
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct television

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Which of the following is an example of a top-down budgeting technique used to determine how much a firm will allocate to its promotional activities?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct percentage-of-sales method

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Many ads for weight loss programs use before and after photos of people who are quoted in the ad as having had great success with the program. What attention-getting device is being used in the weight-loss program ads?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct testimonial

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Advocacy advertising:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct states a firm’s position on an issue to sway public opinion

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text The primary objective of a promotion that compares the speed with which Maalox soothes an upset stomach with Tums and Pepcid antacids is to:
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct persuade consumers to choose one product over another

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text In the maturity phase of the product life cycle, the primary promotional objective is to:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct persuade consumers to switch brands

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Commercials for Pier 1 Imports retail stores show a television actress approaching obviously-stressed professional women between the ages of 25 and 40 and advising them to “get in touch with their senses” by visiting their nearest Pier 1 store. The end of the commercials shows the much-relaxed women leaving a Pier 1 store with all their great purchases. What ad format is Pier 1 using?
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct lifestyle

OK
Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 8
End navigation links
Review Assessment: Practice test 8
Name: Practice test 8
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 11 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Which of the following is NOT an element of the promotion mix?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct product

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text To determine how consumers feel about the addition of the word kosher on the back of Frito-Lay chips, advertising would use which type of posttesting?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct attitudinal measures

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text _____ is the degree to which the target market will see an advertising message in a specific medium.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Advertising exposure

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text For which of the following products would a pulsing advertising schedule be most appropriate?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct insect spray

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Institutional advertising:
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct promotes the activities or point of view of a company

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text The advertiser of a rifle scope used in hunting knows that 75 percent of its target market reads American Rifleman magazine every month and assumes its ad will be seen by the magazine’s readers six times if it buys ads in all twelve issues. The advertiser can compare the effectiveness of American Rifleman to other hunting magazines by using:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct gross rating points (GRPs)

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Glasurit is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their body shops use Glasurit paint is an example of how a company uses:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a pull strategy

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text In terms of the communication model, the message:
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct is accurately described by all of the above

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Which media vehicle is described as the one consulted just before the consumer makes a purchase decision?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct directories

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Advertising account managers:
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct are the primary liaison between the advertising agency and its client

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 8
End navigation links
Review Assessment: Practice test 8
Name: Practice test 8
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 5 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text A 50-cents-off coupon for a box of Total cereal is an example of which element of the promotion mix?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct sales promotion

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text To compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium, media planners use:
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cost per thousand (CPM)

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text Many ads for weight loss programs use before and after photos of people who are quoted in the ad as having had great success with the program. What attention-getting device is being used in the weight-loss program ads?
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct testimonial

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Advocacy advertising:
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct states a firm’s position on an issue to sway public opinion

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Which of the following statements about newspapers as an advertising medium is true?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Local retailers can make effective use of newspapers as an advertising medium.

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are all examples of _____ media.
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct out-of-home

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text A florist who decided to budget 5 percent of last year’s sales for promotional activities would be using which of the following budgeting techniques?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct percentage-of-sales method

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text According to your instructor, when is the best time to decide how a promotional objective should be measured?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct At the same time the promotion objectives are established

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Which of the following factors will influence how much money a company allocates to the various elements of the promotion mix?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct all of the above

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text The _____ philosophy recognizes the customer absorbs information about a product or organization from its advertising, the people who drive its delivery vehicles, its operating facilities, and any publicity.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct integrated marketing communications

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 8
End navigation links
Review Assessment: Practice test 8
Name: Practice test 8
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 10 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text The primary objective of a promotion that compares the speed with which Maalox soothes an upset stomach with Tums and Pepcid antacids is to:
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct persuade consumers to choose one product over another

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text To set its promotion budget, a manufacturer of neon signs decided one of its communication goals would be to create a brand identity for a product that is typically perceived as a commodity. Once the goal was set, the company allocated $350,000 to accomplish this goal. Which of the following budgeting methods is this company using?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct objective-task method

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text According to your instructor, when is the best time to decide how a promotional objective should be measured?
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct At the same time the promotion objectives are established

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Rogers Web Design is an example of a(n) _____ because it specializes in creating and placing banner and pop-up advertisements for consumer products. These are the only services the company performs for its clients.
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct limited-service agency

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Which of the following is NOT an element of the promotion mix?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct product

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text An ad for a new prescription drug to protect users from a second heart attack or stroke shows an elderly man fishing and states that if you don’t use this medication, another heart attack or another stroke may sneak up on you. This is an example of a(n) _____ appeal.
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct fear

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Sports drinks are in the maturity stage of their product life cycle. This means promotion for sports drinks:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct concentrates on persuading people to switch brands

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text _____ is a problem-solving process for getting an advertising message to a specific target audience in the most effective fashion - based on the objective of the promotion and the advertising budget.
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Media planning

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text The ad for Oscar Mayer sliced ham advises consumers to, “Go ahead. Be shallow. Choose us for our looks.” This wordplay on the common saying that looks are only skin deep is an example of a _____ appeal.
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct humorous

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Toward the end of the fiscal year, the owner of a small company that manufactures packaging material came back from lunch concerned because he had learned that a business targeted to the same customers as his was planning on spending $150,000 on promotion. As soon as he arrived at the office, he called his financial manager and said, “I want to budget $150,000 for next year’s promotion.” Which method of promotional budgeting did the owner want to use?
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct competitive-parity method

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 9
End navigation links
Review Assessment: Practice Test 9
Name: Practice Test 9
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text When Kennett called Southern Security to buy a safe in which to store his gun collection, he talked to a(n) _______________ who performed all the activities needed to process the transaction.
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct order taker

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text One of the first Little Golden Books ever published was titled Nurse Nancy. The book came with free Band-Aid bandages for aspiring nurses to use. The bandages were an example of a:
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct premium

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text As Humphrey searched through the supermarket to find marshmallows, he was enjoying the music being played by the store. Then he heard an announcer saying, “Visit our deli department right now. Buy some just-cooked dinner rolls for your supper tonight.” What Humphrey heard is an example of:
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a point-of-purchase promotion

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text When Antoine purchased the Barbie dream house for his daughter, he mailed in his receipt showing how much he had paid for the toy and the proof of purchase form off the carton in which the dream house came to the manufacturer, Mattel. In six weeks, he received a check from Mattel for $5. Mattel used a _______________ to refund part of the purchase price.
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct rebate

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Mark often wears a t-shirt given to him by the owner of Graham Advertising Agency, a company Mark does business with. The shirt has the advertising agency’s logo on it as well as its address, phone number, and Web site. The shirt is an example of a(n):
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct promotional product

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text According to your instructor, which of the following techniques is the best way to maintain a relationship with a customer?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Send a birthday card on the customer’s birthday.

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Which of the following is an example of a discount promotion given to members of the distribution channel?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct merchandise allowance

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Why is it an advantage to have the material in your press kit “professional quality”?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because it increases the chances of a busy reporter using your material “as is”.

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text What are the four stages of the generic sales call discussed in class?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Establish rapport, uncover needs, develop solutions, close the sale.

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text During the _______________ stage of the creative selling process, a salesperson might learn that the prospect is an avid soccer fan, a collector of Civil War firearms, and a father of three teenagers.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct pre-approach

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 9
End navigation links
Review Assessment: Practice Test 9
Name: Practice Test 9
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Without prior introduction or arrangement, telemarketers telephone your home and business offering to sell you a variety of products. Telemarketers engage in what form of prospecting?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cold calling

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text According to the material presented in class, which of the following is a selling situation?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct All of the above are selling situations.

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text During the _______________ stage of the creative selling process, a salesperson might learn that the prospect is an avid soccer fan, a collector of Civil War firearms, and a father of three teenagers.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct pre-approach

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Which of the following is a selling situation as described in class?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct All of the above are selling situations.

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Frasier, Sex and the City, and West Wing are television shows that have showed actors drinking a cup of Starbucks coffee. Starbucks coffee used which consumer promotion?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct product placement

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text After taking a sales job at Americhem Plastics Corp., Melissa Hertz attended company-sponsored classes where she learned about the plastics she would be selling, how they were developed, potential uses for the plastics produced by the company as well as basic selling skills. She was surprised to find several veteran salespeople also attending some of her classes. Hertz should have learned from this experience:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the importance of sales training-no matter how experienced the salesperson

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Martha Stewart Weddings magazine and the Puerto Rico Tourism Company used _______________ to show people that Puerto Rico was the perfect site for a wedding. The magazine and the tourism bureau sponsored a “The Prefect Wedding in Puerto Rico” sweepstakes to create interest in weddings and more specifically weddings in Puerto Rico.
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a cross-promotion

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Which of the following is a difference between inside selling and outside selling?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct The job may involve extensive travel

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Which of the following is an example of a performance goal a sales manager might set for his sales force?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Each salesperson should have at least $400,000 in net sales annually.

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text A loan company that wanted to build awareness and reinforce its image could do so by giving out _______________ with the name of the company on them.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct promotional products

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 9
End navigation links
Review Assessment: Practice Test 9
Name: Practice Test 9
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 19 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text During the _______________ stage of the creative selling process, a salesperson might learn that the prospect is an avid soccer fan, a collector of Civil War firearms, and a father of three teenagers.
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct pre-approach

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text According to your instructor, why is it that marketers adopting the shotgun approach to sales can be perceived as obnoxious?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because shotgun marketers may consider a campaign successful even if only a very small percentage of the people contacted actually buy the product.

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text When Antoine purchased the Barbie dream house for his daughter, he mailed in his receipt showing how much he had paid for the toy and the proof of purchase form off the carton in which the dream house came to the manufacturer, Mattel. In six weeks, he received a check from Mattel for $5. Mattel used a _______________ to refund part of the purchase price.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct rebate

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text _______________ are useful if a firm has an immediate objective, such as bolstering sales for a brand quickly or encouraging customers to try a new product.
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Sales promotions

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text _______________ is a sales technique that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer.
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Transactional selling

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text After taking a sales job at Americhem Plastics Corp., Melissa Hertz attended company-sponsored classes where she learned about the plastics she would be selling, how they were developed, potential uses for the plastics produced by the company as well as basic selling skills. She was surprised to find several veteran salespeople also attending some of her classes. Hertz should have learned from this experience:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the importance of sales training-no matter how experienced the salesperson

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Like advertising, sales promotions for athletic shoes can target:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct all of the above

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Which of the following is an example of a sales promotion?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a coupon for $5 off a visit to an amusement park

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text According to your instructor, which stage of the generic sales call is an inexperienced salesperson most likely to omit?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Establish rapport

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text PeopleSoft is enterprise application software that businesses can use to create more efficient relationships with suppliers, customers, and employees. To sell the entire software package, the company uses _______________, which includes a technical specialist, an accounting expert, a human resources expert, and a sales representative.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct team selling

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 9
End navigation links
Review Assessment: Practice Test 9
Name: Practice Test 9
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Bristol-Meyers Squibb Co. was sued because it filed an additional patent on its anxiety treatment BuSpar, which kept generic competition off the market for months. The lawsuit was the subject of a television news report and several newspaper articles. To counter this _______________, Bristol Meyers would have used _______________ to preserve its corporate image.
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct negative publicity; public relations activities

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text According to your instructor, which of the following techniques is the best way to maintain a relationship with a customer?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Send a birthday card on the customer’s birthday.

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text According to your instructor, what is the fundamental premise behind guerilla marketing?
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct By taking creative approaches to advertising as part of the promotional mix, you can leverage the effectiveness of your advertising budget.

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text An office supply store that pays a discounted price when it orders more than twelve metal filing cabinets is receiving a:
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cash allowance/case allowance

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text According to your instructor, why is it important to have information about the people who lead an organization in a press kit?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because people are interested in knowing about the people who lead an organization.

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text The free can of Gillette series shave gel Matt received when he purchased a Gillette Mach3 Turbo razor is an example of:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a sales promotion

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text To promote her realty company, a realtor purchased a small moving van and had her logo painted on the truck as well as a message that read, “Buy or sell a home with me, and use this truck for your move free.” The realtor was able to use this mobile ad to “ambush” potential customers by touring neighborhoods where homes were changing hands. The realtor used:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct guerrilla marketing

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text What type of compensation plan would a company be most likely to use for its missionary salespeople?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct straight salary plan

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text What are the four stages of the generic sales call discussed in class?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Establish rapport, uncover needs, develop solutions, close the sale.

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text _______________ attempts to influence consumers while they are in the store by catching their attention with displays or signs.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct A point-of-purchase promotion

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 9
End navigation links
Review Assessment: Practice Test 9
Name: Practice Test 9
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text The basic measurement tool of public relations efforts is:
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the counting of press clippings

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text Why is it an advantage to have the material in your press kit “professional quality”?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because it increases the chances of a busy reporter using your material “as is”.

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text In terms of the promotion mix, telemarketing is most closely related to:
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct personal selling

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Which of the following is an example of a sales promotion?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a coupon for $5 off a visit to an amusement park

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text MobilExxon distributed to newspapers and magazines an article describing how its research team had discovered a new drug that is instrumental in the fight to stop the spread of malaria. The article was an example of a(n):
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct press release

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Why are video news releases a controversial issue in broadcast journalism?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because television stations with low budgets might choose to consider a video press release to be news simply because there is some professionally produced footage available for free.

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Which of the following is a difference between inside selling and outside selling?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct The job may involve extensive travel

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Martha Stewart Weddings magazine and the Puerto Rico Tourism Company used _______________ to show people that Puerto Rico was the perfect site for a wedding. The magazine and the tourism bureau sponsored a “The Prefect Wedding in Puerto Rico” sweepstakes to create interest in weddings and mo

[SHADY]

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 11
End navigation links
Review Assessment: Practice test 11
Name: Practice test 11
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 7 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Which of the following elements of the marketing mix strategy has the greatest potential for unethical use?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct promotion

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text A firm has _____ when it is able to outperform the competition, providing customers with a benefit the competition can’t.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a competitive advantage

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text Unilever’s decision to create specialized tea mixes that appeal to the culture of the country in which they are sold is an example of a _____ strategy.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct product

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text When a firm adopts a(n) _____ program, it makes sure its marketing policies and hiring practices give all people an equal chance to buy its products and to work for the company.
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cultural diversity

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Serengetti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt, hike, and bike ride. Its long-term plans include the development of lenses for people who fish that in addition to protecting users from UV rays will have effective water-sheeting action to reduce lens spotting. The company believes it can use its reputation as a sunglasses manufacturer for a specialized market in combination with its current manufacturing facilities and labor force to enter this new market. In terms of a SWOT analysis, Serengetti will be relying on its marketing _____ to make its new product a success.
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct strengths

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text The most fundamental part of the marketing mix is:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the product

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text In 2002, Home Depot, the building and gardening supply retail giant, voluntarily discontinued the sale of wood products made from endangered forests as part of its _____ strategy.
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct green marketing

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Teddy Grahams are small graham cookies shaped like teddy bears. Nabisco, which makes Teddy Grahams, created Teddy Graham Bearwiches cookies (two Teddy Grahams stuck together with a cream filling) to implement its _____ strategy. Nabisco believed its Teddy Grahams customers would buy the new product as well.
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct product development

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Goodwin Enterprises makes cloth dolls like the ones children played with in the nineteenth century. The company has been approached by the Cracker Barrel restaurant chain to see if it would like to sell its dolls in Cracker Barrel stores. The decision whether to make the dolls available at so many outlets across the United States would be part of which marketing mix element?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct distribution

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text “The purpose of Motorola is to honorably serve the needs of the community by providing products and services of superior quality at a fair price to our customers; to do this so as to earn an adequate profit which is required for the total enterprise to grow; and by doing so provide the opportunity for our employees and shareholders to achieve their reasonable personal objectives.” The preceding statement is Motorola’s:
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct mission statement

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 11
End navigation links
Review Assessment: Practice test 11
Name: Practice test 11
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 13 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text A new windshield wiper that uses computer sensors to determine when it needs to operate and how fast it needs to operate is a change in the _____ environment for car manufacturers.
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct technological

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text An employee of an international company could look to the organization’s _____ to determine the company’s moral stance on dealing with government officials who expect illicit monetary donations in exchange for needed operation permits and licenses.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct code of ethics

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text John H. Harland Company is best known for printing personal and business checks, but it also owns Harland Analytical Services, a technology company that produces software, which enables banks to gauge the behavior of their customers by tracking their spending habits. In addition, Harland owns Scantron, a computerized testing and assessment company. Harland operates Harland Analytical and Scantron as individual units within the company with their own mission, objectives, and strategies. Harland Analytical and Scantron are examples of:
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct strategic business units

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Market analysts use the term _____ to describe companies that have a shortsighted view of their company and their product.
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct marketing myopia

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text A slotting allowance is:
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a fee paid in exchange for agreeing to place the manufacturer’s products on the retailer’s valuable shelf space

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text John H. Harland Company is best known for printing personal and business checks, but it also owns Scantron, a computerized testing and assessment company. Harland’s purchase of Scantron in 1988 was an example of the implementation of a _____ strategy.
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct diversification

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Both Ford Motor Company and General Motors Corporation have entered the growing Chinese market. Both automotive companies plan to sell their cars for $12,000 because that is what the Chinese consumer expects to pay for a car. This is the _____ strategy both companies will use.
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct pricing

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text The external macro business environment for a company that manufactures gasoline-powered electric generators for campers would include:
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the economy in which it operates

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Tactical planning is sometimes called _____ planning.
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct functional

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text According to your instructor, what is the point you should learn from the Boston Consulting Group matrix?
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct You need a balance of cash cows and stars to assure long-term success.

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 11
End navigation links
Review Assessment: Practice test 11
Name: Practice test 11
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 5 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text 3M instituted the “Pollution Prevention Pays” program to reduce pollution and recycle materials. Since its inception, this program has generated more than 4,000 ideas that eliminated more than 1.6 billion pounds of air, water, and sold waste pollutants from the environment. The “Pollution Prevention Pays” program indicates 3M has assumed a position of:
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct environmental stewardship

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text In 2002, Home Depot, the building and gardening supply retail giant, voluntarily discontinued the sale of wood products made from endangered forests as part of its _____ strategy.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct green marketing

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text A firm’s _____ is made up of the ethical values, norms, and beliefs that influence the behavior of everyone in the organization.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct corporate culture

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text A new windshield wiper that uses computer sensors to determine when it needs to operate and how fast it needs to operate is a change in the _____ environment for car manufacturers.
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct technological

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text When the FTC determines a company is using deceptive advertising, it can require the company to run _____, which clarifies or qualifies previous promotional messages.
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct corrective advertising

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text San Francisco-based Food.com offers online ordering for take-out and delivery from about 16,000 restaurants nationwide. It donates money to not-for-profit organizations like Meals on Wheel that help fight hunger every time an order is placed at its Web site. Food.com uses a(n) _____ strategy.
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cause marketing

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Mohawk Industries manufactures carpeting, hardwood flooring, and ceramic tile. Although there are several companies that produce similar products, Mohawk is credited with having the most efficient warehousing and distribution system. Its distribution strategy is its:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct distinctive competency

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text According to your instructor which of the following is a reason why environmental scans are so important to marketing managers.
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct They can help you avoid being “blindsided” by unanticipated market factors.

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Consumerism is the:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct social movement directed toward protecting consumers from harmful business practices

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text _____ is a practice where a seller sets different prices for different customers based on the customers’ assumed ability or willingness to pay. The practice is considered legal but unfair to customers.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Dynamic pricing

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 11
End navigation links
Review Assessment: Practice test 11
Name: Practice test 11
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Which of the following statements about social responsibility is true?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Social responsibility includes cause marketing and environmental stewardship.

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text Some Web sites are well-organized, have the information visitors are most likely to need readily available, and are easy to navigate. These well-designed Web sites realize customers want information that is convenient for them and illustrate how:
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct quality concerns can influence marketing communications

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text The Home Depot expanded its operations into Canada. By offering the same products to a new market, The Home Depot implemented a _____ strategy.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct market development

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Whenever you purchase an antibiotic or some other prescription medication, you are given a computer printout that explains how to take the medication, possible side effects, and what to do if you experience one of the side effects. This information illustrates the implementation of which of the rights identified by the Consumer Bill of Rights?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct right to be informed

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text The external macro business environment for a company that manufactures gasoline-powered electric generators for campers would include:
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the economy in which it operates

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text According to your instructor, which of the following is a reason why environmental scans are so important to you as a marketing manager?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because the quality of the environmental scan affects the quality of the marketing strategies you develop.

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Many firms practice _____, which means that instead of working alone middle managers work together as a team to develop tactical plans that consider the objectives of all the functional areas.
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cross-functional planning

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Delta Apparel’s cotton t-shirts, baseball jerseys, and tank tops are produced in 32 different colors and often sport corporate logos. Its primary competitors are Hanes, Russell, Gildan, and Fruit of the Loom. Delta Apparel succeeds in this highly competitive market because it is the most cost-efficient manufacturer. This ability to be cost-efficient is its:
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct distinctive competency

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text _____ is a philosophy that calls for companywide dedication to the development, maintenance, and continuous improvement of all aspects of the company’s operations.
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Total quality management (TQM)

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Both Ford Motor Company and General Motors Corporation have entered the growing Chinese market. Both automotive companies plan to sell their cars for $12,000 because that is what the Chinese consumer expects to pay for a car. This is the _____ strategy both companies will use.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct pricing

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 11
End navigation links
Review Assessment: Practice test 11
Name: Practice test 11
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 7 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Which of the following types of managers would be most likely to engage in operational planning on a daily basis?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct the company’s sales manager

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text Unilever makes Rexona deodorant and antiperspirant, and it is the world’s number one brand of deodorant and antiperspirant. Because the worldwide market for deodorants and antiperspirants is growing rapidly, Unilever would classify Rexona as a _____ on the BCG growth-share matrix.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct star

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text Djibouti is a former French colony in eastern Africa, bordering the Gulf of Aden and the Red Sea. It is between Eritrea and Somalia. The nation is heavily dependent on foreign assistance to help support its balance of payments and to finance development projects. Djibouti has an unemployment rate of about 50 percent. Over the last seven years, per capita consumption has dropped an estimated 35 percent due to a recession. This is a description of the country’s _____ environment.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct economic

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Which of the following statements about ethical business behavior is true?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because each culture has its own set of values, beliefs, and customs, ethical business behaviors vary in different parts of the world.

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Zeal Media is a community-driven Web directory that features Web site ratings and reviews. Because the site was designed to be of the people, by the people, and for the people, Zeal Media needed people not only to visit the site but also to contribute to it by sending in reviews. The company instituted a policy of donating 2 cents for each new review and 20 cents for each new directory listing to a not-for-profit organization selected by the community. Zeal Media used a(n) _____ strategy to increase its service offering.
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cause marketing

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Djibouti is a former French colony in eastern Africa, bordering the Gulf of Aden and the Red Sea. It is between Eritrea and Somalia. Over the last seven years, per capita consumption has dropped an estimated 35 percent due to a recession. This means the country experienced:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct falling demand, employment, and income

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text A slotting allowance is most closely related to which element of the marketing mix?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct distribution

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text The outbreak of diseases in Europe forced the widespread slaughter of many farmers’ entire herds of livestock. In addition, the fear of eating contaminated meat caused a large number of tourists to cancel their plans to visit Europe. This is a description of how a serious animal epidemic can influence the _____ environment.
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct economic

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text In 2002, Home Depot, the building and gardening supply retail giant, voluntarily discontinued the sale of wood products made from endangered forests as part of its _____ strategy.
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct green marketing

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Starkist, Chicken of the Sea, and Bumble Bee brands of canned tuna are all part of each other’s _____ environment.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct competitive

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 11
End navigation links
Review Assessment: Practice test 11
Name: Practice test 11
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 10 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text The desks of people who work at a firm that designs and maintains Internet Web sites for retailers are decorated with pictures of their families. The company runs a daycare center. A video feed of the activities in the center is broadcast all day on a monitor in the employee break room. Nursing mothers are given time during the day to breastfeed their infants. The culture at this organization would be described as:
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct people-centered

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text Zeal Media is a community-driven Web directory that features Web site ratings and reviews. Because the site was designed to be of the people, by the people, and for the people, Zeal Media needed people not only to visit the site but also to contribute to it by sending in reviews. The company instituted a policy of donating 2 cents for each new review and 20 cents for each new directory listing to a not-for-profit organization selected by the community. Zeal Media used a(n) _____ strategy to increase its service offering.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct cause marketing

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text Djibouti is a former French colony in eastern Africa, bordering the Gulf of Aden and the Red Sea. It is between Eritrea and Somalia. The nation is heavily dependent on foreign assistance to help support its balance of payments and to finance development projects. Djibouti has an unemployment rate of about 50 percent. Over the last seven years, per capita consumption has dropped an estimated 35 percent due to a recession. This is a description of the country’s _____ environment.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct economic

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Archetype is a Unilever SBU that markets a number of different tea brands around the world. Each brand addresses the taste and emotions of local tea cultures. How would you classify the marketing Archetype does to create specific products for the more than 100 countries in which it is sold?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct a strength

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text John H. Harland Company is best known for printing personal and business checks, but it also owns Scantron, a computerized testing and assessment company. Harland’s purchase of Scantron in 1988 was an example of the implementation of a _____ strategy.
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct diversification

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text John H. Harland Company is a large company with 5,200 employees and almost $800 million in sales in 2001. The company is best known for printing personal and business checks. Harland also owns Harland Analytical Services, a technology company that produces software, which enables banks to gauge the behavior of their customers by tracking their spending habits. Harland Analytical Services has only a small share of a rapidly growing market. It would be an example of a:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct problem child

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Which of the following is a common criticism of marketing?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Marketing promises miracles.

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Which of the following statements about ethical business behavior is true?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because each culture has its own set of values, beliefs, and customs, ethical business behaviors vary in different parts of the world.

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text The business cycle includes periods of:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct prosperity, recession, and recovery

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Delta Apparel’s cotton t-shirts, baseball jerseys, and tank tops are produced in 32 different colors and often sport corporate logos. Its primary competitors are Hanes, Russell, Gildan, and Fruit of the Loom. Delta Apparel succeeds in this highly competitive market because it is the most cost-efficient manufacturer. This ability to be cost-efficient is its:
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct distinctive competency

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 12
End navigation links
Review Assessment: Practice test 12
Name: Practice test 12
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 9 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Which of the following statements about traditional organizational structure is true?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct There are clear lines of authority.

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text In the international market, franchising is a form of:
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct licensing

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text Bruce is designing an introductory marketing class. He wants a class where students learn a lot about marketing and are satisfied with the educational experience. Which of the following would be a PROCESS measure for the class?
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct The percentage of students who take the practice tests.

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text Which of the following is NOT a way of organizing the marketing function discussed in class?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct By functional area

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Which of the following is NOT an element of controlling the marketing plan as discussed in class?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Establishing the goals

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Which of the following statements about budgeting is consistent with the information presented in class?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Budgeting is the process through which tactical plans are made real.

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text _____ allow companies easy access to new markets, especially because their partnerships often bring with them preferential treatment in the partner’s home country.
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Strategic alliances

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Which of the following is a consequence of a trade deficit?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Negative impact on the economy

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text U.S. sugar import quotas have existed for over 50 years and preserve about half of the U.S. sugar market for domestic producers. These quotas are examples of:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct protectionism

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text All of the following are recognized by Michael Porter as keys to a nation’s competitive advantage EXCEPT:
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct reintermediation

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 12
End navigation links
Review Assessment: Practice test 12
Name: Practice test 12
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 6 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Firms seeking a deeper commitment to a foreign market than is possible with exporting or contractual agreements, develop _____ with one or more domestic firms in the target market.
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct strategic alliances

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text What do we mean in business when we speak of a “worst case scenario”
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct A forecast that is based on the low-end of all the assumptions and forecasts evaluated as part of the decision.

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text Which of the following is a consequence of a trade deficit?
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Negative impact on the economy

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text The North American Free Trade Agreement (NAFTA):
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct has only three members

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text According to your instructor, what two questions do you want to answer when comparing actual results to planned performance?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Did we accomplish our objectives, what things could we have done better?

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text How does knowledge of the 80-20 rule affect the way we use market share data?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct It is important to look at market share among the heavy users within a market segment.

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text According to your instructor, what contingency plan should you employ if the worst case scenario for a marketing plan would cause your business to become insolvent?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Don’t implement the plan.

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Which of the following statements about world trade is true?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct All of the above statements about world trade are true.

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text A _____ is a comprehensive review of a firm’s marketing function, and it is used to determine if a firm can improve its marketing programs. It can also give feedback on specific marketing plans.
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct market audit

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Several Arab nations completely prohibit the importation of Coca-Cola because it maintains distributors in Israel. The Arab nations have instituted a(n) _____ against Coke.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct embargo

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 12
End navigation links
Review Assessment: Practice test 12
Name: Practice test 12
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 7 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Which of the following statements about budgeting is consistent with the information presented in class?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct All of the above are true

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text What does it mean when we speak of flatter organizational structures?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct There are fewer people you have to talk to in order to get approval for a decision.

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text A market audit:
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct is used to determine if a firm can improve its marketing programs

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text What is one of the difficulties in using cost data as a marketing metric?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct It is sometimes hard to decide what a cost is.

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Which of the following is an example of a proactive approach to international marketing?
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Gillette corporation creates a competitive advantage by investing in the high-volume machinery needed to supply the world with razor blades.

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text According to your instructor, what are the two things you need to know about a number used as a measurement to understand it?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Is it good or bad, is it getting better?

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text Which of the following is a consequence of a trade surplus?
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Increased popularity for local politicians

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text What do we mean in business when we speak of a “worst case scenario”
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct A forecast that is based on the low-end of all the assumptions and forecasts evaluated as part of the decision.

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text Which of the following statements about budgeting is consistent with the information presented in class?
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Budgeting is the process through which tactical plans are made real.

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text The ViVi brand is a line of designer clothing for pregnant businesswomen. If its owner believes that professional women in other countries have a need for conservative maternity wear, the small company could hire a(n) _____ to locate and negotiate with buyers in other countries.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct export merchant

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 12
End navigation links
Review Assessment: Practice test 12
Name: Practice test 12
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 5 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text Why is it important to measure market share relative to the competition?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Because the company with the largest market share usually has an advantage in the marketplace.

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text U.S. sugar import quotas have existed for over 50 years and preserve about half of the U.S. sugar market for domestic producers. These quotas are examples of:
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct protectionism

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text According to your instructor, what two questions do you want to answer when comparing actual results to planned performance?
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Did we accomplish our objectives, what things could we have done better?

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text According to your instructor, what is the purpose of a contingency plan?
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct All of the above.

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Prior to the creation of the European Union (EU), the German government required all beer manufacturers (foreign and domestic) who wished to sell to the German market to contain a high percentage of German-grown hops. This law was an example of a(n):
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct local content rule

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text Which of the following statements about traditional organizational structure is true?
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Sales is a function of the marketing department

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text If tactical planning is to succeed, each “management unit” should know:
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct The deadline for achieving the assigned task.

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text To enter the European market, Starbucks joined in a cooperative venture with Bon Appetit Group A.G. in Switzerland. Bon Appetit has the recognized brand name and Starbucks has the product and the expertise to run coffeehouses. This is an example of a(n):
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct strategic alliance

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text According to your instructor, a measurement should be:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Objective, quantifiable, timely and relevant.

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text Several Arab nations completely prohibit the importation of Coca-Cola because it maintains distributors in Israel. The Arab nations have instituted a(n) _____ against Coke.
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct embargo

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 13
End navigation links
Review Assessment: Practice test 13
Name: Practice test 13
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 37 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the Graphic interface characteristic?
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct A well designed, visually appealing website suggests to a customer that your business is legitimate.

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text The maker of Jell-O gelatin tried to offer the same product in England that is offered in the United States but failed because British consumers do not buy their gelatin in a powder format. To sell in England, the gelatin manufacturer had to use a _____ strategy.
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct product adaptation

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text Wrigley’s chewing gum is the same product whether you buy it in Japan, Great Britain, Brazil, or the United States. Wrigley’s sells the same products around the world. It has adopted a(n) _____ strategy.
Question 3 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct straight extension

Question 4 Multiple Choice 0 of 1 points
Incorrect Question 4 text La mordida, schmiergeld, kuroi kiri, and pot-de-vin are all:
Question 4 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct forms of bribery

Question 5 Multiple Choice 0 of 1 points
Incorrect Question 5 text Estonia is a past member of the Soviet Union. It is a developing country. This means:
Question 5 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct it has a middle class composed primarily of entrepreneurs

Question 6 Multiple Choice 0 of 1 points
Incorrect Question 6 text All of the following are characteristics of the internet presented in class EXCEPT:
Question 6 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Extremely high-cost information storage and transmission

Question 7 Multiple Choice 0 of 1 points
Incorrect Question 7 text The _____ refers to the quality of a country’s distribution, financial, and communications systems.
Question 7 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct economic infrastructure

Question 8 Multiple Choice 0 of 1 points
Incorrect Question 8 text Which of the following is a difference between traditional advertising and advertising on the internet?
Question 8 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Traditional advertising uses a push strategy, Internet advertising uses a pull strategy.

Question 9 Multiple Choice 0 of 1 points
Incorrect Question 9 text McDonald’s franchisees in India steers clear of all beef and pork products and use an eggless recipe for their mayonnaise. Instead of the Big Mac, they sell mutton burgers called Maharaja Mac. This adaptation to local taste is a common practice for McDonald’s and is called:
Question 9 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct localization

Question 10 Multiple Choice 0 of 1 points
Incorrect Question 10 text In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the information-rich environment characteristic?
Question 10 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct It is important to organize the information in your website in a way that aids navigation and avoids information overload.

OK

Skip navigation links COURSES > MKTG 0431-01 PRINCIPLES OF MARKETING SPRING 2006 > TESTS > PRACTICE TESTS > REVIEW ASSESSMENT: PRACTICE TEST 13
End navigation links
Review Assessment: Practice test 13
Name: Practice test 13
Status : Completed
Score: 0 out of 10 points
Time Elapsed: 0 hours, 0 minutes, and 7 seconds out of 0 hours and 10 minutes allowed.
Instructions:

Question 1 Multiple Choice 0 of 1 points
Incorrect Question 1 text All of the following are characteristics of the internet presented in class EXCEPT:
Question 1 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct Extremely high-cost information storage and transmission

Question 2 Multiple Choice 0 of 1 points
Incorrect Question 2 text In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the global presence characteristic?
Question 2 answers
Selected Answer: Incorrect [None Given]
Correct Answer: Correct The number of potential customers includes anyone in the world with an internet connection.

Question 3 Multiple Choice 0 of 1 points
Incorrect Question 3 text In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the 24/7 availability characteristic?
Question 3 answers
Selected Answer: Incorrect [None Gi

[Pencil]

gotta catch 'em all

[SHADY]

Hegemon GO!

use your Blitzkreig attack.

[SHADY]

The Versailles Treaty seemed good on paper, but it failed to achieve its goal of neutralizing Germany. The reparations that were put on Germany were not significant enough to make a difference in Rebuilding of France or of crippling German, but caused significant resentment in Germany. This fertilized the soil from which Hitler would rise to power. Additionally England’s fear of Soviet Communism for the threat it posed to its colonial empire. And subsequently British appeasement of Germany illustrated by Munich 1938 has shown to only fuel Hitler’s ambition for more territory on the continent. Only 20 years after the Versailles Treaty Europe would plunge into another devastating war.

On June 28, 1919 The Versailles Treaty was signed by two representatives of a newly elected German government. The aim of the treaty was to prevent further conflict by stripping Germany of its power. The nonnegotiable terms of the treaty were that Germany would be reduced in size through annexations, its military were reduced to a hundred thousand men and German manufacture of any large scale weaponry, such as planes, tanks or ships was prohibited. Also Germany had to take responsibility for causing the war in the Guilt war Clause. Having established Germany as the cause of the war the victors forced payment of reparations.

The Treaty fell short on two fronts. First it assumed Germany’s total defeat, but Germany was never significantly penetrated by allied troops and French attempts at a counterattack failed miserably. Following this fact up with annexations, reparations and effective dissolve of the German army resulted in a feeling of being wronged and desire for retribution on the side of the German people. This is significant because a people who are angry with their situation will favor radical leaders to solve their problems. Second, the inability on France’s part and unwillingness on Britain’s part to enforce the treaty virtually nullified it. Yet it left the sour feel of resentment in the minds of German people.

France and England had different ideas about how to best deal with Germany. France was devastated by the war and by German scorched earth policy regarding French soil. France was seeking complete repayment for the losses and was pushing for crippling reparations and army reductions policies. England on the other hand was more concerned with balancing out the new hegemon of Europe, who it ironically perceived to be France, and favored a more lenient approach to the reparations. A recurring theme with England is that it will rather fight with someone else’s troops then its own. From this result policies that favor powers opposing her enemies. Right after the war the enemy was France and the policy was moderate reparations and Germany’s reconstructions. Two decades later the enemy is Soviet Communism and policy is Appeasement of Hitler who is thought to be a potential ally against the red scourge.

[SHADY]

WWI doesn’t have a clear winner
German people seek resolution to the struggle that began
Germans are angry at the reparations but are not thwarted by them
Hitler comes to power capitalizing on the unrest in Germany
Britain appeases Germany to the brink.
WW2

The Versailles Treaty seemed good on paper, but it failed to achieve its goal of neutralizing Germany. The reparations that were put on Germany were not significant enough to make a difference in Rebuilding of France or of crippling Germany, but caused significant resentment to its people. This fertilized the soil from which Hitler would rise to power. Additionally England’s fear of Soviet Communism for the threat it posed to its colonial empire. And subsequently British appeasement of Germany illustrated by the Anglo-German naval pact of 1935 and Munich 1938 has shown to only fuel Hitler’s ambition for more territory on the continent. Only 20 years after the Versailles Treaty Europe would plunge into another devastating war.

On June 28, 1919 The Versailles Treaty was signed by two representatives of a newly elected German government. The aim of the treaty was to prevent further conflict by stripping Germany of its power. The nonnegotiable terms of the treaty were that Germany would be reduced in size through annexations, its military were reduced to a hundred thousand men and German manufacture of any large scale weaponry, such as planes, tanks or ships was prohibited. Also Germany had to take responsibility for causing the war in the Guilt war Clause. Having established Germany as the cause of the war the victors forced payment of reparations.

The Treaty fell short on two fronts. First it assumed Germany’s total defeat, but Germany was never significantly penetrated by allied troops and French attempts at a counterattack failed miserably. Following this fact up with annexations, reparations and effective dissolve of the German army resulted in a feeling of being wronged and desire for retribution on the side of the German people. This is significant because a people who are angry with their situation will favor radical leaders to solve their problems. Second, the inability on France’s part and unwillingness on Britain’s part to enforce the treaty virtually nullified it. Yet it left the sour feel of resentment in the minds of German people.

France and England had different ideas about how to best deal with Germany. France was devastated by the war and by German scorched earth policy regarding French soil. France was seeking complete repayment for the losses and was pushing for crippling reparations and army territorial reductions policies. This is illustrated by the French invasion of the Ruhr in 1923 which indirectly caused hyperinflation in the country. This is the best case scenario for France who would like nothing better then to see its world war one enemy’s economy in shambles.

England on the other hand was more concerned with balancing out the new hegemon of Europe, who it ironically perceived to be France, and favored a more lenient approach to the reparations. A recurring theme with England is that it will rather fight with someone else’s troops then its own. From this result policies that favor powers opposing her enemies. Right after the war the enemy was France and the policy was moderate reparations and Germany’s reconstructions. Two decades later the enemy is Soviet Communism and policy is Appeasement of Hitler who is thought to be a potential ally against the red scourge. Illustrated by Anglo-German naval pact of 1935 which essentially runs counter to the the naval clauses established in the Versailles treaty (article 183).

More significant then allowing germany to buildup its navy through the Naval-Pact is allowing germany to annex parts of Czechoslovakia under Munich in 1938. This completely throws out the Treaty of Versailles for it sends a clear message to Hitler that it is ok for him to expand at the expense of his neighbors.

It appears as though WWII resulted from the fact that WWI did not have a clear winner.

[SHADY]

The reparations that were put on Germany by Treaty of Versailles were not significant enough to make a difference in Rebuilding of France or of crippling Germany, but caused significant resentment to its people. This fertilized the soil from which Hitler would rise to power. Additionally England’s fear of Soviet Communism for the threat it posed to its colonial empire and subsequently British appeasement of Germany illustrated by the Anglo-German naval pact of 1935 and Munich 1938 fuels Hitler’s ambition for more territory on the continent. Only 20 years after the Versailles Treaty Europe would plunge into another devastating war.

On June 28, 1919 The Versailles Treaty was signed by two representatives of a newly elected German government. The aim of the treaty was to prevent further conflict by stripping Germany of its power. The nonnegotiable terms of the treaty were that Germany would be reduced in size through annexations, its military were reduced to a hundred thousand men and German manufacture of any large scale weaponry, such as planes, tanks or ships was prohibited. Also Germany had to take responsibility for causing the war in the Guilt war Clause. Having established Germany as the cause of the war the victors forced payment of reparations.

The Treaty fell short on two fronts. First it assumed Germany’s total defeat, but Germany was never significantly penetrated by allied troops and French attempts at a counterattack failed miserably. Following this fact up with annexations, reparations and effective dissolve of the German army resulted in a feeling of being wronged and desire for retribution on the side of the German people. This is significant because a people who are angry with their situation will favor radical leaders to solve their problems. Second, the inability on France’s part and unwillingness on Britain’s part to enforce the treaty virtually nullified it. Yet it left the sour feel of resentment in the minds of German people.

France and England had different views about how to best deal with Germany. France was devastated by the war and by German scorched earth policy regarding French soil. France was seeking complete repayment for the losses and was pushing for crippling reparations and army territorial reductions policies. This is illustrated by the French invasion of the Ruhr in 1923 which indirectly caused hyperinflation in the country. This is the best case scenario for France who would like nothing better then to see its world war one enemy’s economy in shambles.

England on the other hand was more concerned with balancing out the new hegemon of Europe, who it ironically perceived to be France, and favored a more lenient approach to the reparations. A recurring theme with England is that it will rather fight with someone else’s troops then its own. From this result policies that favor powers opposing her enemies. Right after the war the enemy was France and the policy was moderate reparations and Germany’s reconstructions. Two decades later the enemy is Soviet Communism and policy is Appeasement of Hitler who is thought to be a potential ally against the red scourge. Illustrated by Anglo-German naval pact of 1935 which essentially runs counter to the naval clauses established in the Versailles treaty (article 183).

More significant then allowing Germany to buildup its navy through the Naval-Pact is allowing Germany to annex parts of Czechoslovakia under Munich in 1938. This completely throws out the Treaty of Versailles for it sends a clear message to Hitler that it is ok for him to expand at the expense of his neighbors. At this point nothing short of ceding Hitler Ukraine will satiate him and war becomes unavoidable.

[SHADY]

After emerging victorious from WWI, England, France and United States no longer bound together by the life and death struggle went their separate ways interms of foreign policy. The had a golden opportunity to setup a world that would be safe from further conficts. They chose to act in their own national self interest and created an atmosphere of resentment that festered instead of healing the wounds of WWI.

Woodrow Wilson, at the head of the United wanted a League of Nations that would guarantee the spread of democracy

Frances’ foreign policy consisted of diminishing he German threat as much as possible while at the same time increasing its is own power at Germany’s expense. But France soon found itself isolated from other powers and assumed a defensive strategy.

Britain felt that it needed to balance out France who it percievd to be the Hegemon of Europe and main threat to its colonial possessions. More-so it wanted peace and was willing to appease Germany in hopes of guaranteeing peace

United states, Isolated from European affairs was concerned with pushing its idea of democracy, self –determination of nations and the League of Nations.

[SHADY]

After emerging victorious from WWI, the three great powers England, France and United States no longer bound together by the life and death struggle went their separate ways in terms of their foreign policies. Together they had a golden opportunity to setup a world order that would ensure lasting peace. Instead they chose to act in their own national self interest and created an atmosphere of resentment that festered instead of healing the wounds of WWI.

France’s foreign policy focused on diminishing the German threat while at the same time increasing its is own power at Germany’s expense. It capitalized on the fact that Germany had no army when it invaded Ruhr in the 1923. Although devastating to the German economy in the short run, the invasion fails to secure a concrete advantage for the French and Germany quickly recovers. As a result of skillful negotiations on the part of Hitler France found itself isolated from other powers and assumed a defensive strategy. The construction of the Maginot Line is a tangible symbol of this strategy which ultimately proved to be ineffective in preventing Germany from attacking France. The French foreign policy could not succeed because it was doomed at the start without British support.

Britain’s foreign policy was centered on preserving peace or more fittingly, its empire. The British Empire would not be able to withstand another large scale conflict without loosing its colonies. Additionally Britain felt that it needed to balance out France who it perceived to be the Hegemon of Europe and main threat to its colonial possessions. More-so it wanted peace and was willing to appease Germany in hopes of guaranteeing it.

United States, isolated from European affairs was a non-player in Europe. Although the deciding factor in the defeat of Germany, U.S. foreign policy of democracy, national self interest and free trade was not taken seriously by France and England who had nothing to gain. Only Germany would benefit from national self interest in the case of Czechoslovakia where ethnic Germans wanted to be attached to the fatherland. U.S. national interests fell in the pacific theater and this occupied majority of its foreign policy.

Germany the looser was carved up and made to pay reparations dictated by the Treaty of Versailles. Voiding that treaty became Germany foreign policy’s main aim. In the 1930s the great depression struck and the weakness of the victor’s economies was apparent. Soon after without anyone to enforce the treaty, Germany began rebuilding its military. Germany also developed strong relations with Italy on whose neutrality relied France. Effectively separating the victors, Germany gained the upper hand in Europe.

At the end of the day the WWI victors did not have common goals and their foreign policies reflected it. They worked against each other and into Germany’s hands that was focused and united behind avenging their defeat. The WWI allies failed to see beyond their own nation’s self interest and allowed Germany to separate them and rebuild its forces.

[Eisregen]

it’s “blitzkrieg”

[SHADY]

you sir are a grammEr naxi.

[Socketboy]

what

[Pencil]

ya fucknin naxi!

[Eisregen]

und du bist ein schwuler sack mit persönlichkeitsstörungen. um genau zu sein: du gehörst gegen die wand gestellt und erschossen.

now what?

[SHADY]

i know you are but what am i?

[Eisregen]

i already said that… saudi-serge.

[SHADY]

but what am i?

[POKRISHKA]

A lamur. It’s said right under your name

[Eisregen]

eminem.